What a tradesperson’s website needs
A tradesperson’s website is not there to win a beauty contest, it is there to cause a phone call. That difference changes the order of things on the page — and usually what belongs on it at all.
By Webeas
Someone looking for a tradesperson usually has a problem and no time. They open their phone, find three websites and within seconds pick the one that feels like it will work out. They are not choosing by design. They are choosing by whether they find answers to the questions already in their head.
Six things that make people call
A phone number at the top, tappable. On a phone the number should be visible immediately and dial when tapped. It sounds obvious; on most sites you have to click through to “Contact”. Someone in a hurry does not click through — they close the tab.
Where you work. “London and surroundings” is not enough. List the areas or towns you travel to — that is also what people type into search (“electrician Croydon”). If you do not travel and have a workshop, write the address.
What you do and what you do not. A list of jobs, not a trade. “Plumber” does not tell anyone whether you will come and change a tap. And write down what you do not do — it saves you the calls that end in a no anyway.
Photos of your own work. Not stock. A slightly blurry photo of a real boiler you replaced does more for trust than a perfect photo of someone else’s kitchen. One sentence per photo about what the job was is enough.
How it works. Three sentences about the process: you call, I come and look, I send a price. A non-technical customer does not know whether the visit is free, whether travel is charged, whether they get anything in writing. Uncertainty ends in a phone call — to somebody else.
References with names. Three specific reviews from people with a first name and a town beat twenty anonymous stars. And if you have Google reviews, show them on the site too.
Three things nobody misses
An intro animation or slider. They delay and on a phone they fill the entire first screen. The visitor has to scroll past them to reach what they came for.
“About us” first. Your story matters, but not in the first glance. Answer their question first, then tell them who you are.
A price list that says nothing. “Price on request” is worse than a range. When you truly cannot give prices, at least give the rough range of a typical job and what moves it. Someone with no idea what to expect would rather not call.
An order that works on a phone
- Who you are and what you do — one sentence.
- Where you work.
- A Call button.
- The list of jobs.
- Photos.
- How it works.
- References.
- A form for people who dislike phoning.
The eighth point gets underrated. Some people only call after an email; a three-field form (name, phone, what I need) catches those who would otherwise leave.
And what about Google?
People look for a tradesperson by trade and place. The most useful thing you can do is to have those two words on the site in real sentences — in the heading, in the list of jobs, in the description of your area. Not twenty times in a row, just normally.
The second thing is a Google business profile — for local services it often matters more than the site itself. The site is where the profile leads, and both should say the same thing: same phone, same opening hours, same address.
The difference between this and “get yourself a website” is that this is about order and content, not about a tool. Wherever you build the site, those six things belong on it. What building it looks like with us is on the how it works page.
Pass it on